Austin, Texas
Elizabeth
Gehman
Result-driven marketer & digital content creator.
Want to get to know me? Dive into my portfolio including my certifications, experience, and a little bit about me.
My Certifications
Each piece of knowledge applies to my passion for marketing. The certifications do not stop there, and I continue to build my foundation everyday.
Google Ads
Managing and optimizing Google Ads campaigns to increase website traffic, generate leads, and improve overall conversion rates. My work included keyword research, audience targeting, ad creation, and performance tracking focused on KPIs such as Cost Per Acquisition and Return on Ad Spend. By utilizing Google Analytics and strategic campaign optimization, I helped improve engagement, drive revenue growth, and maximize marketing performance across multiple platforms.
Social Media Marketing
HubSpot
Social media marketing supported by a HubSpot certification, where I learned to build and execute data-driven campaigns across platforms like Instagram, Facebook, LinkedIn, TikTok, and Pinterest. I focus on creating engaging content, managing posting schedules, and analyzing performance metrics to improve reach, engagement, and conversions. Using HubSpot, I also integrate social media efforts with CRM and email marketing strategies to strengthen lead generation, nurture customer relationships, and improve overall campaign effectiveness.
Digital Marketing
Stukent
Digital marketing to help brands grow their online presence, increase engagement, and drive measurable results. My experience includes managing social media campaigns, email marketing, Google Ads, and website optimization to reach targeted audiences effectively. I focus on data-driven strategies and key performance metrics such as engagement rates, conversions, and cost efficiency to improve campaign performance and build stronger brand awareness.
about me
Think of me as a storyteller with a spreadsheet. I balance creative content with analytical results.
Marketing Coordinator
From designing and marketing directly with the founder to navigate the target audience, to storytelling the brand image, running social media, website development, and analyzing LTV and CTR. We built the brand from the ground up, just like we do for a client’s dream space.
Fashion Enthusiast
Worked with companies such as J. Crew, SHEIN, Joycuff, Pura Vida, Meredith Marks, GRIN, and more.
Digital Content Creator
Experienced in utilizing Instagram, TikTok, Pinterest, LinkedIn, and Facebook.
360° Marketing
Results-driven marketing professional with experience managing targeted audiences across social media platforms including TikTok, Facebook, Pinterest, LinkedIn, and Instagram. Proficient in HubSpot, Adobe Creative Suite, Google Ads, Channel Software, Salesforce, WordPress, and Shopify, using data-driven strategies to strengthen brand awareness, increase engagement, and drive sales growth.
Experienced in collaborating with diverse companies to develop and execute successful marketing campaigns for new products and services. Skilled in social media marketing, email marketing, website development, and content strategy, with a strong passion for building brand trust and creating meaningful customer engagement.
As a Marketing and Design Coordinator at LIVE Horizontal, I implement innovative project proposals and execute marketing initiatives through social media campaigns, mass email marketing, and website development. I focus heavily on KPI-driven performance, including reducing Cost Per Acquisition (CPA) and increasing Customer Lifetime Value (CLV). Through strategic marketing efforts, I have successfully increased website traffic, boosted social media engagement, and improved email marketing performance by 20%.
My Knowledge
Find courses I’ve taken with up to date marketing skillsets.
Marketing Strategy and Research
Digital Marketing Strategy
International Marketing
Consumer Behavior
Self-motivated, detailed and adaptable
You can view some small clips I put together to get to know me and my style better. Each picture shows who I am and my experiences!
